Profile

Dynamic, resourceful and deadline-driven writer, editor and producer cultivating editorial excellence and mission-driven impact over the last 15 years across newsrooms, classrooms, creative agencies and in-house communications teams, comfortable in both associate and leadership roles.

Experience

Senior Communications & Media Consultant
Greater Cincinnati
January 2024 - now
Delivering engaging, impactful content and ideation for clients in support of their communications, public relations and marketing strategies. Portfolio includes the nonprofit, food & beverage, tourism, publishing and governmental sectors, as well as a regional chamber of commerce, among others.

Public Relations Consultant
Scooter Media, Co.
Covington, KY
Spring 2024
Supported agency team in delivering a broad spectrum of local clients’ public relations and media needs, including drafting and editing: news releases, media pitches, feature articles, newsletters, executive emails, board presentations, annual reports and others.

External Affairs Manager
Southwest Ohio Regional Transit Authority/Metro
Cincinnati, OH
October 2021 - November 2023
Oversaw publicity, community outreach, media relations and all digital content for the Southwest Ohio Regional Transit Authority/Metro.

WCPO-TV 9 News (multiple roles)
Cincinnati, OH
February 2015 - October 2021
Senior Web & Assignment Editor
Oversaw a team of editors responsible for assigning stories to reporters and photographers; reporting breaking news; writing breaking news web and broadcast copy; and managing digital/social platforms.
Enterprise Reporter
Reported multiple real-time and feature/enterprise stories per week (digital and broadcast copy and editing) on transportation, development and sustainability throughout Greater Cincinnati.
Web Editor
Collaborated with a team of editors to create and edit daily web content for WCPO.com, including breaking news as well as feature and beat reporting. Managed website content through proprietary CMS as well as all newsroom social media platforms.

Contributor
River City News
Covington, KY
June 2013 - February 2015
Contributed regular reporting on local Northern Kentucky government and business development.

Fort Thomas Matters (multiple roles)
Fort Thomas, KY
March 2013 - February 2015
Content Manager
Assigned and edited all news content on FortThomasMatters.com.
Reporter
Contributed weekly reporting on Fort Thomas government and business development.

Social Media & SEO Consultant
webFEAT Complete, Inc.
Cincinnati, OH
April 2014 - October 2014
Oversaw social media and SEO maintenance for 50+ web service clients in the Greater Cincinnati market.

Marketing & Publicity Manager
Keen Communications
Covington, KY
March 2013 - April 2014
Executed publicity, content marketing, media outreach and social media strategy for two outdoor/adventure publishing imprints, Menasha Ridge Press and Wilderness Press.

Associate Instructor - English
Miami University
Oxford, OH
August 2010 - May 2011
Designed and taught first-year composition and literature courses.

Associate Instructor - English
Indiana University
Bloomington, IN
August 2009 - May 2010
Design and teach first-year composition and literature courses.

Education

M.A. English Language & Literature, Indiana University - Bloomington, IN, 2010
B.A. English Language & Literature, Miami University - Oxford, OH, 2007

Skills

Content & Marketing

  • Writing & copywriting

format: news writing, features, investigative reporting, blog posts, web articles, social posts, web copy, news releases, op-eds, SEO, multimedia
tools: Meta (Facebook/Instagram), X (Twitter), LinkedIn, TikTok, Reddit, Pinterest

  • Email marketing

format: campaigns, newsletters
tools: Mailchimp, Constant Contact, Squarespace

  • Supporting documents

format: backgrounders, one-pagers, board reports, presentations, grant applications
tools: PowerPoint, Keynote, Google Slides, Prezi

  • Editing & proofreading

format: copy, graphics, photo, audio, video
tools: Final Cut, ProTools, Photoshop, InDesign, Canva, AP Style, MLA Style, Chicago Style

Content Management & Strategy

  • Editoral calendar planning

  • Content management systems (CMS)

tools: Wordpress, Squarespace, Drupal, Joomla, Wix

  • Web development & analytics

tools: HTML-5, Google Analytics, Webmaster Tools

  • Social media/community management

tools: Meta Business Suite, Meltwater, Hootsuite, Buffer

PR & Media Strategy

  • Media relations

  • Executive/spokesperson media training

  • Crisis communications

  • Thought leadership

  • Influencer activation

tools: Cision, Meltwater, TVEyes, Google Alerts

Community & Event Strategy

  • Event planning

  • Space activations

  • Community engagement

  • Strategic partnerships

References

Shannan Boyer, Scooter Media - (513) 254-0715
Meghan Goth, Link NKY - (513) 265-7113
Brandy Jones, APR, SORTA/Metro - (513) 254-2587