SORTA/Metro
Platforms: Facebook, Instagram, X, LinkedIn, TikTok (until Ohio state agency restriction)
Role: Oversaw social strategy (most execution by digital media specialist); contributed copywriting and graphic editing as needed
Tenure: Fall 2021 - Fall 2023
Notable metrics: Net followers: +4.04k; Post engagement: +78% (77k —> 137k); Post impressions: +52% (935k —> 1.42M); Click-thrus: +1,429% (935 —> 14.3k)
Tri-State Trails
Platforms: Facebook, Instagram, X, LinkedIn
Role: Copywriting; content planning; light graphic design
Tenure: Q1-2 2024